16 March 2011

Soon to "Be... gone from this place"


Here is one thing that the Conservative government of NB is doing right: getting rid of the NB provincial slogan "Be... in this place." Its French equivalent was equally harrowing: "Etre... ici on le peut."  When one thinks that the previous (Shawn Graham) government charged the taxpayers of NB $229,000 on "research," consultation and development of this brand, one is entitled to speculate about how many seconds the brand team needed to come up with this inaneness.  22.9 seconds?

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